The BlueNalu Solution
BlueNalu will be a third option and supplement current industry practice, in which fish are farmed or wild-caught in our ocean and seas. We will produce real seafood products directly from fish cells in a way that is healthy for people, humane for animals, and sustainable for our planet.
BlueNalu will be a pioneer in “cellular aquaculture™” in which living cells are isolated from fish tissue, placed into culture media for proliferation, and then assembled into great-tasting fresh and frozen seafood products.
We are performing proprietary research in our own facilities, and partnering with universities and other research institutes in order to accomplish our long-term research objectives.
We are also forming strategic partnerships with leading global food processors and marketers, in areas of R&D, Technology Commercialization, Operations, Marketing and Sales, that will enable us to create value-added food products and distribute these to retail and foodservice markets throughout the globe.
More and more consumers are "going green" and pursuing environmentally friendly and ecologically responsible decisions that help to protect the environment and sustain its natural resources for current and future generations. BlueNalu is introducing the concept of "Eating Blue™," in which consumers can consider the oceans and make more sustainable decisions with their seafood choices.
Consumers today are looking for more from their food choices and are seeking product attributes that are healthy not just for themselves, but that are also healthy for the planet. BlueNalu's technology will enable us to produce fresh and frozen seafood products that are trusted, safe, and sustainable—with some amazing qualities:
Outstanding taste and quality, with no compromise.
Healthy for people, and sustainable for our planet.
Safe and free of plastics, pathogens, toxins and other contaminants.
A Critically-Needed Alternative to Current Industry Practices
Consumers worldwide have become increasingly aware of the challenges that exist in our fishing and seafood industry. BlueNalu will offer its consumers an alternative solution - with great tasting, healthy, safe, sustainable, and trusted seafood products.
Our solution will dramatically alleviate concerns we currently have with our seafood choices, based upon a number of problematic industry practices and environmental challenges that exist today, including the following:
Ocean Health, including challenges to the supply and survival of our marine life due to overfishing, illegal fishing, bycatch, viruses, pollutants, and the acidification and warming of our oceans due to climate change
Ecosystem Health, including habitat damage caused by bottom trawling, which has been shown to severely impact coral reefs and sponges and the complexity, productivity, and biodiversity of the habitats of marine animals
Community Health, including labor practices and human rights violations that occur in certain parts of the world’s fishing industry, and the significant occupational safety risks and hazards that are associated with commercial fishing.
Animal Welfare, which is a huge issue as the great majority of fish today die in a very inhumane manner, due to asphyxiation, live evisceration, the effects of depressurization, or due to freezing or boiling. In addition, in many instances, the close proximity associated with fish farming can result in an increased risk for disease, a non-natural diet, and increased stress to the fish.
Personal Welfare, as consumers are increasingly concerned about the effects of certain types of fish they ingest, and medical and industry groups have created warnings of maximum intake as a result. Consumer concerns include a wide array of substances that may be incorporated in the fish, crustaceans, mollusks and other seafood products we consume in our everyday diets. These substances include: mercury, toxins and poisons; pathogens, viruses, and parasites; micro-particles of plastics due to plastic pollution in our oceans and seas; and a variety of potential environmental pollutants.
Supporting the Sustainability and Health of our Oceans
Healthy oceans are essential for all life forms, and BlueNalu is committed to the preservation of our oceans and supporting their sustainability and diversity. The sustainability of our oceans is critically important, for a number of reasons:
Life and Biodiversity: Oceans cover more than 2/3 of the earth’s surface, and provide 97% of the Earth’s livable habitat. Over 30,000 species of fish exist, which is equivalent to all of the other species of vertebrate animals combined.
Oxygen: The phytoplankton in our oceans are photosynthetic organisms that are some of Earth's most critical organisms. They generate over half the atmosphere's oxygen, as much per year as all land plants, and also form the basis of virtually every ocean food web and make most other ocean life possible.
Climate: Oceans are crucial for global food security and human health. They are the primary regulator of our global climate, and a critically important sink for greenhouse gases.
Global Protein Needs: An estimated 1-3 trillion fishes are harvested commercially for food each year, and global per capita fish consumption has risen to above 20 kilograms a year. However, the global supply is continually decreasing due to overfishing, and a number of environmental and sustainability issues. BlueNalu is committed to ensuring that this demand can be met with an alternative source of supply.
BlueNalu’s mission is in direct alignment with the Sustainable Development Goals of the United Nations, towards the establishment of a better and more sustainable future for our planet. BlueNalu is aligned with at least 9 of these goals, including Life Below Water; Zero Hunger; and Industries, Innovation and Infrastructure. We also support the goals of Good Health and Well-Being, Clean Water and Sanitation, Sustainable Cities and Communities, Responsible Consumption and Production, Climate Action, and Global Partnerships for Sustainable Development.