BlueNalu's mission is to be the global leader in cellular aquaculture™, providing consumers with great tasting, healthy, safe, and trusted seafood products that support the sustainability and diversity of our oceans.
Consumers worldwide have become increasingly aware of the challenges that exist in our fishing and seafood industry. BlueNalu will disrupt the current industry practice, in which fish are farmed or wild-caught in our oceans and seas. Instead, we will produce real seafood products directly from fish cells, in a way that is healthy for people, humane for animals, and sustainable for our planet.
Our vision is not new. In fact, in 1931, Winston Churchill boldly predicted that “We shall escape the absurdity of growing a whole chicken in order to eat a breast or a wing, by growing these parts separately under a suitable medium… The new foods will be practically indistinguishable from the natural products from the outset, and any changes will be so gradual as to escape observation.” BlueNalu has identified the technical and business means that will enable the vision of Winston Churchill to finally be realized. BlueNalu will be the pioneer in “cellular aquaculture™”, in which living cells are isolated from fish tissue, placed into culture media for proliferation, and then assembled into great-tasting fresh and frozen seafood products.
Our Origins, Name and Logo
BlueNalu began when its three co-founders - Chris Somogyi, Lou Cooperhouse, and Chris Dammann - first met in Hawaii to discuss an opportunity to create an innovative company that will transform the global seafood industry. The beautiful state of Hawaii was the perfect setting for this meeting, as it is one of the most biologically diverse regions on the planet, located in the center of the Pacific Ocean, and nearly 2500 miles from any large land mass. The Company was created and quickly named BlueNalu.
Nalu is a word of Hawaiian origin, and conveys the essence of our Company:
- As a noun, nalu most commonly refers to the waves and surf of the moana --- the ocean.
- As a verb, nalu means meditate, ponder, contemplate. “Nalu it” is also street slang, for “go with the flow” but be mindful at the same time
We are excited to bring about a new “wave of thinking” – and a BlueNalu movement – that will provide a responsible solution to the global demand for seafood, and the significant environmental and sustainability issues that exist today.
Our logo was designed as a way to demonstrate that we can enjoy great tasting seafood products without any harm to live fish, in which fish can continue to survive and thrive in our oceans. Our logo reinforces this duality – yin and yang – and the wholeness and balance that results when we are conscious of the tremendous challenges that currently exist in our seafood industry, and the changes we can make by adopting a more thoughtful and holistic perspective.
BlueNalu is based in San Diego, California.