Inspired By The Ocean
At BlueNalu, our work begins with a deep respect for the sea—its beauty, its bounty, and its enduring role in nourishing life around the world.
From Hawaii to San Diego
BlueNalu began in Hawaii, in the middle of the Pacific—surrounded by vast waters and rich marine life. It was there that a simple idea took shape: to find a way to enjoy seafood without continually taking it from the ocean.
Today, we’re rooted in San Diego—a city long defined by its tuna legacy and spirit of innovation. Here, we bring together culinary craft, scientific precision, and care for the ocean to develop cell-cultivated seafood, grown directly from fish cells in a clean, controlled environment.
In many ways, our work reflects a new chapter in San Diego’s seafood story—honoring its deep connection to tuna while helping shape a more resilient future for how seafood is enjoyed around the world.
We create renewable and restorative solutions inspired by the ocean—designed to nourish, delight, and sustain life on our planet
Our work reflects a belief that exceptional food and responsible
stewardship can move forward together.
There's No Longer "Plenty of Fish" in the Sea
Seafood is woven into cultures, cuisines, and economies around the world. But global demand is accelerating at a pace traditional supply cannot keep up with.
Seafood is now the fastest-growing animal protein globally—expanding up to 2.5× faster than other major protein categories. At the same time, more than 90% of the world’s fisheries are fully exploited or overfished, and the gap between demand and available supply continues to widen.
Seafood often moves across continents before reaching the plate, traveling through complex global supply chains that can introduce variability, inefficiencies, and safety concerns. As demand accelerates, these pressures only intensify.
Looking ahead, projections estimate a 50-million-metric-ton global seafood supply gap by 2050—the largest of any major protein category.
The future of seafood will depend on new approaches that complement tradition while strengthening resilience, safety, and long-term supply.
BlueNalu is guided by long-term thinking, scientific rigor, and respect for life in the ocean
Our approach aligns with global sustainability principles, including the United Nations Sustainable Development Goals, as we work toward a more resilient and responsible seafood future.
We recognize that meaningful progress takes time. Our focus is on creating lasting solutions for seafood, thoughtfully, transparently, and with intention.